Members of the group convened for the financial year-end AGM called KAM 2015 (Krishna Annual Meeting). This year it was hosted at Sofitel, Marina, Dubai. An elaborate corporate event, with nothing short of an ostentatious French hospitality. The Senior Management and all HO Heads shared their inspiring market experiences, achievements, and challenges from the last financial year amongst a gathering of employees from various offices across the world.
The company grows stronger with every financial year. The group also expressed its plans to expand its presence in diversified industries such as Real Estate, Retail Telecom and Hospitality.
The event lay the starting point of the next financial year - the theme of “Manage by Mind, Lead by Heart” – working with the ethos of conjunction of Mind & Heart to deliver best professional results. The sign of true leadership is driven by strategy that is well thought through by data and facts analysis. At the same time, it is driven by passion, and emotions.
This KAM was marked by a landmark event: the promotion of Mr. Nawal Sawarthia to the position of CEO & Director of Krishna International. We all wish him great success in the ongoing financial year.
BlackBerry has nominated Krishna International for official distribution. The distributor has gained rights in the territory within and across Pan Africa. We would also be offering After Sales Support at various Service Centers and Collection Points. The area continues to be of strategic importance to us and this news is once again a demonstration of the aforementioned. The distributor continues to demonstrate its competence with effective strategy of never-ending growth and expansion.
The Company developed a special offer to promote Sony-branded accessories as a bundle offer with Sony mobile devices. We had a demonstration stand in TSUM from the said date to the 31st January, 2015. The major objective was to promote the myriad options available with Sony accessories and increase awareness leading to peak in sales of all Sony electronics bundled in the offer.
A new initiative was taken to award the top performing Dealers of the Company with a Certified recognition in joint collaboration. This activity was carried out in the countries of Georgia and Armenia.
Promotional activities themed New Years’ were organized at Malika Bazaar (Uzbekistan) and TSUM Market in Bishkek (Kyrgyzstan) for Huawei mobile devices. Primary objective was to create awareness of the product in the spirit of the festive season, with an added incentive of a free China trip.
Krishna International has gained official distribution to sell mobile devices and accessories for Lenovo. The distribution would be in the countries of Kenya and Ethiopia. Furthermore, we have already started selling the brand in the two countries as well.
As always, we would also be offering After Sales Support at various Service Centers and Collection Points. With another step at expansion, we look forward to promising business ahead.
To create demand for Lumia 530, 535 & 630, roadshows and market activations were done in Mega Planet Mall, Samarkand Mall, and Malika Bazaar. Retail dressup and various Out of Home Activation activities (such as Bus Branding) were also done to create promotion, besides providing live knowledge of Lumia phones at the information desks. Similar activities were conducted in Kyrgyzstan as well along with a Dealers’ Meet (18th Jan, 2015), Training Event and Online Promotion with Svetafor.
Furthermore, Dealers’ Meet was organized in Uzbekistan (22nd Jan, 2015) for Nokia 535 launch which was attended by 75 guests (dealers and FSM). The product was also launched by our team with a 5+1 offer for customers.
Nokia’s first Android phones were launched this month to promote which, roadshows were carried out in Uzbekistan’s major cities (Samarkand, Bukhara, Tashkent and Fergana). To build awareness, Brand Creation Programs encompassed Retail Branding in Malika Bazaar, along with distribution of live devices to every Krishna dealer and distribution of free devices in local markets.
Iraq’s channel partners were taken to an all-expenses-paid trip to Brazil for FIFA 2014 as part of the Dealer Promotion Scheme launched in March / April 2014. Two consumers were rewarded too based on a FIFA linked promotion. As a Global Sponsor for FIFA 2014, Sony’s trip gave a once in a life time experience for the promotion winners.
Key Managers from all our Business Units converged together for ‘KAM 2014 – Krishna Annual Meet’ at the Address Hotel, Dubai Marina. The 2-day action packed event is an annual meeting to share market experiences, plans & challenges by the global teams consisting of Distribution & Open Market Distribution Groups.
‘Selling Beyond Price’ was chosen as the theme for Annual Meet 2014. Krishna International has always acknowledged the fact that it operates in highly volatile far-reaching markets. Considering that the Distribution segment is still evolving in our markets, the Group wanted to reinforce sales and marketing tools available at our disposal to our global team. ‘KAM 2014’ – our Annual Meet was chosen to be the occasion to address this with a bang on theme for the year. The global team managers were taken through various support extended by the Group to all Channel Partners. To name a few:
The take out value was considerable at the end of the Meet for the team and were expected to pass this to their teams in respective locations. Apart from the addressing of Mr. Ramesh Kumar Sawarthia, the Chairman, other speakers included Mr. Deepak Sawarthia, Mr. Prakash Goenka, Mr. Pankaj Jain & Prof Ranjan Das.
Nokia Asha was launched as a brand new product in the Central Asian market of Uzbekistan with a big bang in the Dealers’ Meet on 13th March, 2014 wherein 75 dealers were invited. To further promote the product, Market Activation was carried out in the form of roadshows. The above lead to increased Brand Awareness, Brand Loyalty and further drove Sales north.
As a Marketing initiative to promote Sony Xperia Z2, bill boards were installed in prime locations of Nairobi, Kenya. It was an extremely successful initiative which not only increased awareness of Sony Xperia mobile devices, but also increased 10% Sales ratio as a consequence. We look ahead to more marketing initiatives that connect with our customers.
In order to increase awareness about Sony mobile devices and accessories, we distributed phone holders, posters and leaflets at 100 various POS (Point of Sales). The activity was carried out in Nairobi City in February 2014 to showcase the range of products. The promotion was marked 12% increase in Sales ratio.
Krishna International rings in the New Year with the relocating of our Corporate Head Quarters to a sprawling new facility. Located in the prestigious Jumeirah Lake Towers area, the dedicated floor on Level 6 gives ample view of the lake & the ever busy Sheikh Zayed Highway.
As a fully owned premises spread over 1000 Sq Mtr, the office was planned and customized to our internal needs. The occasion was marked with the presence of our Chairman Mr. Ramesh Kumar Sawarthia and various well-wishers including friends & business associates.
Samsung appoints Krishna International as Distributor for its mobile devices for Cameroon. Under the agreement, Krishna International will distribute mobile devices and accessories delivering excellent consumer experience with opening of ‘Samsung Exclusive Stores’ (SES) & ‘Samsung In-Store’ (SIS) in key cities. Krishna International will also provide after sales support with exclusive service centres & collection points.
Cameroon is a strategic market for us and this partnership is a demonstration of our market capabilities. Plans are in the anvil to deploy several resources in the coming weeks to expand market reach and increase Samsung’s market share. Towards this, Krishna International will leverage its leadership position it has achieved in parts of Africa with an effective market strategy between Samsung and Krishna International.
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